2025 | Student

MUSE Design Awards Silver Winner

polar region

Entrant Company

LAFA

Category

Packaging Design - Student Design

Client's Name

Luo jingxia,Liu wenxian

Country / Region

China

Our milk packaging design utilizes temperature-sensitive ink that changes color when chilled. When placed in the refrigerator, the black outer layer gradually fades away, revealing adorable Arctic animals beneath. This interactive experience encourages consumers to reflect on climate change and the fragile ecosystem of polar regions, subtly raising awareness about environmental protection.
By playfully integrating eco-conscious messaging into daily life, this design inspires people to recognize the urgency of environmental preservation and motivates action against global warming—turning a simple act like drinking milk into a thoughtful moment for the planet.

Credits

Luxun Academy of Fine Arts
Zhao lu
Luxun Academy of Fine Arts
Zhang jian
Luxun Academy of Fine Arts
Fang meiqiao
Luxun Academy of Fine Arts
Liu wenxian
Luxun Academy of Fine Arts
Luo jingxia
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