2025 | Student

MUSE Design Awards Silver Winner

River of time

Entrant Company

LAFA

Category

Conceptual Design - Communication

Client's Name

Country / Region

China

A photo of the speaker was imported into Photoshop for image editing, but mistakenly imported into Word, resulting in code that was converted into text. Inspired by this, the team collected the code behind the images and arranged them around the speaker, attempting to convey the idea that while they couldn't see him, they could still feel the "flow of information" and "flow of time" of the online sharer. This, corresponding to the theme of "digital art," reflects the essence of online "conversation," the process of converting code into real-time images and sounds through digital technology. Multiple accidental computer operations revealed unexpected results in the process of converting images into text. As a crucial information carrier in visual design, images carry complex and intriguing code permutations and color construction systems. This also influenced the design team to develop their own unique design methodology.

Credits

Luxun Academy of Fine Arts
Zhao Lu
Luxun Academy of Fine Arts
Zhang Ruhe
Luxun Academy of Fine Arts
Sun Yijia
Luxun Academy of Fine Arts
Chen Yongni
Luxun Academy of Fine Arts
Wang Ronghe
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