2025 | Student
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Herb-based Cat Litter is an innovative cat litter made with natural herbal ingredients, offering superior odor control while remaining safe, sustainable, and eco-friendly. Inspired by the principles of traditional Chinese medicine, the formula uses a blend of botanicals that naturally neutralize odors without synthetic chemicals.
The packaging design embodies this unique positioning through a playful black cat illustration surrounded by delicate herbal drawings, creating a visual link between pet care and nature. The clean, minimal layout paired with fresh green accents conveys purity and freshness, while the whimsical style adds charm and memorability. Beyond functionality, the design reflects a conscious lifestyle, merging cultural heritage with modern sustainability.
Credits
Entrant Company
HE ZHUONING(GXAU), LI HANLIN(GXAU), WANG JINGE(GXAU), Zhu Zhiliang(CBU), CHEN XUE
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Conceptual Design - Media & Music
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Zhaoyang Culture Design Office (Shenzhen) Co., Ltd/Shi Zi/Chen Liang/Li Weiming
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Interior Design - Cultural
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University of St Andrews
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Conceptual Design - Artificial Intelligence (AI)
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Rui Wang, Junrong (Arving) Wu
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Packaging Design - New Category