2025 | Professional

MUSE Design Awards Silver Winner

REBETEEN

Entrant Company

Shanghai Qinsight Culture Communication Co., Ltd.

Category

Packaging Design - Beauty & Personal Care

Client's Name

Country / Region

China

REBETEEN is a skincare packaging collection designed for outdoor skincare scenarios. It encompasses products like sunscreen, moisturizing lotion, and repair gel, with its overall design centered on the philosophy of portability, ease of use, and tactility. REBETEEN draws inspiration from the small water flasks in outdoor sports, integrating an ergonomic bottle with elliptical curves. This design delivers a palm-hugging grip, enabling users to hold it steadily even in different scenarios. Visually, REBETEEN adopts a unified color scheme that blends sunshine and vitality—echoing the brand's natural, approachable tone while boosting recognition and visual appeal. Additionally, it subtly incorporates soft silicone rings at all cap positions that require twisting to open. This approach not only creates a material contrast visually but also improves anti-slip performance. Even with damp or sweaty hands, it enables smooth opening, perfectly addressing the actual needs of outdoor use.

Credits

Wen Tianshuo
Chen Wenbin
Wei Shaogui
Tang Kaihui
Zhu Yujie
Ling Meiqing
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