2025 | Professional

MUSE Design Awards Silver Winner

Bamboo Leaf Wine

Entrant Company

DANSHENG CREATIVE

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Hangzhou Zui Niu Trading Co., Ltd

Country / Region

China

The design of the bamboo leaf mouth cup wine is rooted in the noble character of "humble and restrained" in Eastern bamboo culture, condensing the physical form and spiritual symbolism of bamboo into a tangible and perceptible brand language. The cup body is based on natural bamboo nodes, with a wide top and wide bottom, and a inwardly curved middle section that fits the ergonomic grip and embodies the Eastern philosophy of "nodes before excavation". The unique "bamboo knot style" font integrates the skeleton of Chinese characters with the genes of bamboo knot morphology, with strokes resembling bamboo segments, strong and handsome, forming the core visual asset of the brand. Presented in a three section bamboo section layout, with each character representing a section, symbolizing the auspicious meaning of "rising step by step"; The finishing touch lies in the thin rope that ties two three-dimensional bamboo leaves around the cup body, creating a lively and elegant atmosphere that imbues the contemporary poetry of "bamboo reporting peace". This allows the rope and leaves to sway lightly with the movements while holding the cup, creating a refined and natural interactive experience. The overall design seamlessly integrates the physical characteristics, cultural imagery, and spiritual character of bamboo into the product, allowing consumers to feel the clear charm of bamboo while holding a cup and appreciate Eastern wisdom while tasting wine. The minimalist and contemporary design language has revitalized the millennium bamboo culture in the carrier of wine vessels, achieving a model of Oriental elegant vessels that combines cultural thickness and commercial recognition.

Credits

designer
SITAI MA
Illustrator
Chao Xu
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