2025 | Professional

MUSE Design Awards Silver Winner

Paw+: An Intelligent Pet Health Care App

Entrant Company

Aricia Yuk Ting Ho, Elaine Binyu Chen

Category

Product Design - UX / UI / IxD

Client's Name

Country / Region

Hong Kong SAR

Paw+ is an intelligent pet health care app that simplifies care by organizing records, tracking treatments, and providing actionable insights for every pet. With 66% of U.S. households owning pets and 97% treating them as family, modern pet care can feel fragmented and overwhelming. Health records are unorganized across clinics, appointments and reminders are often missed, subtle signs of illness can go unnoticed, and owners frequently lack access to their pets’ family health history. Urgent decisions leave pet owners stressed, while the emotional journey of care is often solitary. Paw+ addresses these challenges by combining medical management, proactive health monitoring, family health insights, and a compassionate community in one intelligent platform.

The Chip-Based Family Tree uses microchip and genetic data to automatically generate a visual lineage for each pet. This feature identifies blood relations, tracks hereditary risks, and fosters emotional connections between owners, encouraging a sense of shared history and care.

The Health Insights dashboard empowers owners with real-time monitoring of key metrics such as weight and blood pressure. AI Doctor consultations, condition tracking, veterinary visit reminders, and secure digital record storage ensure every pet receives timely, informed care.

PawTalk, the built-in community, connects experts and pet lovers through shared experiences, advice, and emotional support. Personalized content feeds make discovering relevant guidance intuitive, while mutual aid features allow users to offer or request life-saving help, including blood donations and financial support for urgent treatments. These tools help users stay informed, engaged, and actively supported in caring for their pets.

The Pet Profile System documents each pet’s life in a personalized health timeline. Vaccinations, medical history, and major life events are all organized in one secure location, transforming data into actionable insights that help prevent risks and promote longevity.

Paw+ is more than an app—it is a wellness ecosystem. By blending data science with empathy, it delivers tools that are medically precise yet emotionally intuitive. Designed with love and intelligence, Paw+ improves both the quality and lifespan of pets’ lives, giving owners peace of mind and their companions the healthy, happy lives they deserve.

Credits

Aricia Yuk Ting Ho
Elaine Binyu Chen
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