Xijiu River

The packaging for Xijiu River, centered around the brand’s core concept of ‘integrating mountains and rivers into liquor’, ingeniously marries cultural significance with natural scenery, conveying the ecological liquor making philosophy of ‘great liquor from great mountains and waters’.

Rooted in the unique landscape of Guizhou—the birthplace of Xijiu—the packaging artistically incorporates textures of karst caves and silhouettes of layered mountains. The core visual element, inspired by the Chishui River which nurtures Xijiu, features fluid, dynamic wavy lines to resemble raging torrents of the river, embodying the long history and rich cultural deposits of Xijiu; the application of turquoise blue—derived from the river during the rainy season—highlights the purity of the water used for the product. To reproduce the contours of karst mountains, traditional Miao silver forging and engraving processes and modern liquid nitrogen casting technology are adopted, crafting an intricate metallic cap shaping like layered mountains. This not only brings to mind the rugged beauty of the karst landform, but also represents Xijiu’s rarity and preciousness—like a treasure hidden within the mountains. As for color selection, deep black (from ceramic jars used for liquor making) as the main color gives a strong sense of history; at the same time, key parts like the brand logo and the cap are gilded to echo the amber hue of the product and symbolize its precious value after time-honed maturation. Such a design, combined with the turquoise-blue image of the Chishui River, greatly enhances visual layering.

The packaging employs a high-end gift box form (one bottle per box), and innovates a mortise-and-tenon magnetic opening/closing mechanism, reminiscent of the mechanical elegance of opening/closing the wooden doors of cellars. This infuses the unboxing process with a sense of ceremony, and suggests Xijiu’s premium quality and upscale position.