2025 | Professional

MUSE Design Awards Gold Winner

Edelrein Age-Defying Capsule

Entrant Company

LIVANA INTERNATIONAL COMPANY LIMITED

Category

Packaging Design - Health & Wellness

Client's Name

Country / Region

United Kingdom

Edelrein Age-Defying Capsule draws inspiration from the concept of "time suspended · wrinkles frozen." Its intricately textured cap mimics the delicate folds of skin captured in a timeless moment, mirroring the product's age-defying effects. The sculpted ridges create multidimensional reflections like frozen ripples, delivering striking visual depth while ensuring ergonomic grip and smooth opening/closing mechanism even with wet hands.
For its color scheme, the product offers four tailored shades to address different age groups' skincare needs: The 20+ Milky White version focuses on pure pre-aging care, brightening the skin and preserving youthful glow. The 30+ Ink Green variant provides balanced early defense, targeting fine lines while reinforcing skin resilience. The 40+ Crimson Red formula delivers revitalizing anti-aging effects with deep nourishment for lasting vitality. Finally, the 50+ Deep Black edition offers comprehensive age defense through multi-renewal support, ensuring graceful skin transformation. Each color is carefully chosen to resonate with its target audience's emotional and aesthetic preferences, reinforcing a sense of exclusivity and personal connection.
The packaging harmonizes artistic elegance with functional practicality, blending a premium visual experience with eco-conscious design. This elevates the product beyond skincare, transforming it into an object of emotional resonance and collectible value.

Credits

LIVANA INTERNATIONAL COMPANY LIMITED
Darren
LIVANA INTERNATIONAL COMPANY LIMITED
Jerry
LIVANA INTERNATIONAL COMPANY LIMITED
Johe
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