2025 | Professional

MUSE Design Awards Gold Winner

Ricola Teacher's Day Gift Box

Entrant Company

Stora Enso China Packaging

Category

Packaging Design - Snacks, Confectionary & Desserts

Client's Name

Ricola

Country / Region

China

Ricola’s Teacher’s Day gift box was thoughtfully designed as a refined gesture of gratitude toward educators. Ricola’s signature herbal drops go beyond taste — offering moments of comfort and care.

The exterior features the brand’s iconic bright yellow, radiating warmth and reinforcing brand identity. A ribbon-like graphic printed with “Thanks” wraps the box like a ceremonial bow, setting a celebratory tone before it is opened.

When the lid is lifted, petal-like panels unfold elegantly, echoing the bloom of a bouquet. The motion also reveals a fresh green interior — a vivid contrast to the yellow exterior — creating a moment of surprise. At the center, the herbal drops rest in a blossom-shaped cradle, completing the floral impression.

Delicate botanical prints on the inner surfaces pay tribute to the seven Swiss herbs — peppermint, sage, horehound, thyme, wild thyme, elder, and chamomile — highlighting the product’s natural origins. Together, the colors and structure create a layered unboxing experience, ideal for heartfelt gifting.

Credits

Innovation & Design Director
Dick To
Sr Product Design Manager
Jinglun Cui
Graphic Design Manager
Hong Zheng
Product Design Manager
Qinwu Zhao
Sr Graphic Designer
Yueying Chen
Product Designer
Yanyuan Fang
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