SpongeMail™

SpongeMail™ redefines kitchen sustainability with a 100% plastic-free, compressed cellulose sponge that blends eco-innovation and whimsical design. Inspired by the charm of a postage stamp, each SpongeMail measures 3mm thick (expanding to 35mm upon hydration), 100mm long, and 60mm wide, featuring scalloped edges for tactile appeal. Crafted by Underdog Kitchen Company, it transforms an everyday tool into a vibrant, biodegradable essential that delights users while promoting environmental responsibility. Seasonal, fading prints add aesthetic joy and serve as a hygiene cue, signaling replacement to reduce bacterial buildup.
The design seamlessly integrates creativity and practicality. Its compressed form minimizes shipping emissions, while the cellulose material decomposes naturally in weeks, combating plastic pollution in oceans and landfills. Engineered for durability and absorbency, it handles heavy cleaning without losing its playful essence, fostering engagement and loyalty among eco-conscious consumers.
Sustainability is at SpongeMail’s core. Replacing synthetic sponges that contribute to 400 million tons of annual plastic waste, it supports circular economies through renewable sourcing, ethical practices, and low-carbon production. Vivid colors and textures create an emotional connection, making green choices fun and luxurious.
Building on silver wins at the London Design Awards and NY Product Design Awards, SpongeMail™ sets a new standard for household products. It reimagines chores as acts of stewardship, blending eco-technology with user-centered aesthetics to inspire mindful, joyful living.