2025 | Professional

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Re:form is a future-facing reinterpretation of the classic trench coat—engineered for individuals who value aesthetic clarity, functional evolution, and environmental responsibility. Designed as a modular outerwear system, Re:form features a convertible neckline that seamlessly shifts between minimal and sculptural silhouettes, enabling wearers to adapt their style and comfort according to changing climates, moods, or occasions. At the core of its design lies a concealed loop-and-tab construction that allows transformation without disrupting the coat’s clean architecture. This innovation offers ergonomic flexibility while preserving refined tailoring, empowering the wearer with effortless personalization throughout the day. Crafted from responsibly sourced, low-impact materials—including breathable TENCEL™, silk-like Cupro, and natural horn buttons—every element was chosen for both its tactile elegance and contribution to circular design. These biodegradable components reflect a commitment to sustainable luxury, reducing environmental impact without compromising sophistication. The garment’s evolution was informed by user-centered research involving interviews with urban professionals and iterative prototyping to test modular function, thermal comfort, and wearability. The main design challenge was achieving structural clarity in a transformable collar system while retaining softness and movement—resulting in a solution that balances versatility and visual consistency. Further extending its sustainable values beyond the garment itself, Re:form is delivered in a Forest Stewardship Council (FSC)-certified cardboard box and a reusable Tyvek pouch. These packaging materials are selected for their low environmental impact and durability—reinforcing the brand’s commitment to responsible design at every touchpoint, from production to unboxing. Re:form embodies the design philosophy of Greenest, a Seoul-based studio devoted to crafting modular, sustainable clothing with architectural simplicity. Guided by the belief that garments should evolve with the wearer and endure beyond seasonal trends, Greenest prioritizes thoughtful material use, reduced wardrobe redundancy, and emotionally durable design. Through Re:form, the brand affirms that the future of fashion is not only adaptive—but also deeply responsible.
Credits
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SongYu
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Interior Design - Living Spaces
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Minimal Studio
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Interior Design - Event Space (NEW)
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SHANGHAI REALOV ELECTRONIC TECHNOLOGY CO., LTD.
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Product Design - Healthcare
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Beijing Sealing Art Design co.,Ltd.
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Packaging Design - Non-Alcoholic Beverages