2025 | Professional

MUSE Design Awards Gold Winner

Chaoshan Fermented Tofu Crispy Chicken – "Tiger Head Fry"

Entrant Company

Xiamen Xiaomanyi Food Technology Co., Ltd.

Category

Interior Design - Restaurants & Bars

Client's Name

Country / Region

China

"The tiger is a divine creature, the king of all beasts!" — China/Eastern Han Dynasty, Fengsu Tongyi: Sidian (Comprehensive Meaning of Customs and Traditions: Rituals)

In China, the tiger is a totemic symbol.

From the phrase in the I Ching: "Clouds follow the dragon, winds follow the tiger," to the saying "Great men transform like tigers";

from the Classic of Mountains and Seas: "Yu and Xia dynasties revered the tiger," to "Kunlun’s deity Lu Wu wields the ruler."

Since ancient times, brave warriors and generals have been referred to as tiger generals, tiger ministers, tiger soldiers, and tiger warriors. Even military tokens used for commanding troops were called "tiger talismans."

During the Tang and Song dynasties, the list of successful candidates in the imperial examinations was known as the "Tiger List," symbolizing the most outstanding talents of that era.

Among the people, the tiger has always been a central figure in Chinese civilization’s faith and culture.

Hanging tiger-themed calligraphy or paintings at home signifies both protection and warding off evil spirits while inviting good fortune.

Throughout China, folk customs related to the tiger have become part of daily life: tiger hats, tiger shoes, tiger window decorations, tiger paper cuts, tiger pillows...

During festivals, when pasting door gods or welcoming the god of wealth, each deity is often accompanied by a tiger.

The tiger symbolizes "fortune."

Tiger Head Zha® adopts Chinese tiger elements: ascending tigers for official success, descending tigers for prosperity.

From VI design to store presentation, the brand deeply integrates the enduring Han cultural heritage of the tiger totem into Tiger Head Zha®.

Credits

Li Xiaoyan
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