HA UP Hotel

The interior design of HA UP Hotel is inspired by the brand's core concept of "making every life fresh", integrating biotechnology with fashion art. The space is dominated by black and red tones, complemented by terrazzo flooring, metal finishes, and glass materials, creating a refined and vibrant atmosphere.
The lobby integrates reception, bar, and ADD restaurant, with a compact and smooth layout. The black mirrored ceiling enhances spatial tension, and the artistic display cleverly echoes the characteristics of hyaluronic acid products. The guest room area emphasizes comfort and privacy, with details such as light strips and hand-painted flowers creating a warm and lazy sense of belonging. The double mirror design extends the visual depth, and the window facing bathtub integrates with the cloud scenery.
The entire project was completed by the WWD design team, integrating space, soft furnishings, and visual guidance. The navigation system uses a card board to simulate the moisturizing texture of hyaluronic acid, and the logo design is inspired by the word 'pop' to enhance brand recognition. The hotel ultimately becomes an urban trendy destination that connects technology, art, and life, conveying a romantic and avant-garde brand attitude.