2025 | Student

MUSE Design Awards Silver Winner

The Dolphin's Guard: A Narrative of Purity

Entrant Company

Communication University of China

Category

Packaging Design - Dairy, Spices, Oils, Sauces & Condiments

Client's Name

Country / Region

China

The Dolphin's Guard: A Narrative of Purity
This packaging design for sand caltrop oil—a nutrient-rich edible oil extracted from the drought-resistant sand caltrop plant—transcends conventional food packaging by weaving together health and sustainability through an oceanic narrative. Known for its high content of unsaturated fatty acids, antioxidants, and natural vitamin E, sand caltrop oil supports cardiovascular wellness and skin health. Its cultivation in mineral-rich arid soils further enhances its nutritional profile, making it a symbol of resilience and purity.
The design translates these qualities into a visual language centered on marine stewardship. Three dolphins—universal symbols of intelligence and ecological balance—encircle the bottle, serving as guardians of both the product’s integrity and the environment from which it draws inspiration. The use of 100% recyclable frosted glass not only ensures optimal preservation of the oil’s delicate properties but also reflects a commitment to reducing ocean pollution. The minimalist silkscreen-printed dolphins, executed with eco-friendly inks, reinforce the theme of fragility and protection.
By aligning the oil’s health-enhancing properties with the dolphins’ symbolism of purity, the design creates a cohesive story that resonates with conscious consumers. It suggests that just as the dolphins thrive in clean waters, human wellness depends on natural, responsibly sourced nutrition. The bottle becomes more than a container—it is a bridge between land and sea, nutrition and ecology, offering a tangible reminder that true health begins with planetary care.

Credits

Designer
Ke JIANG
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