Grandbeauty Brand Packaging Design

The Grandbeauty packaging series encompasses a full range of daily care products, including shampoo, body wash, fragrance, toner, perfume, and hair mask, creating a comprehensive product line that spans cleansing, nourishment, daily use, and ritualistic experiences. The design maintains a cohesive brand visual and aesthetic language while incorporating distinctions in bottle shapes, sizes, and craftsmanship tailored to the specific needs of each product category, achieving both unity and individuality.
The logo design for the series draws inspiration from the initial "g" of "GrandBeauty," integrated with imagery from the Eastern myth of the "Nine Suns," forming a visual symbol of the number 9 encircled by radiant light. This design reflects a deep connection between brand culture and visual symbolism. The primary visual elements revolve around “radiance × balance × minimalism,” with colors emphasizing light-dark contrasts and gradient transitions. The fusion of “g + 9” echoes the mythological origin of “Hou Yi shooting down the nine suns,” delivering cultural depth while presenting a modern, minimalist, and sophisticated aesthetic.
The packaging design upholds the philosophy of “radiance × balance × minimalism,” expressed through carefully chosen materials and refined details. The bottles are primarily white or transparent with gold accents, creating a minimal and refined look. Vertical textures echo the brand’s symbolism, enhancing consistency and recognizability. The outer packaging uses textured paper with gold foil stamping, delivering a delicate touch and rich visual layering. Available in different sizes and shapes, the packaging is designed to suit both home use and portability, striking a balance between aesthetics and practicality.
The packaging design prioritizes practicality and ease of use. Pump-style bottle openings are simple to operate, allowing easy control of product dispensing. Transparent or semi-transparent bottles make remaining product levels clearly visible, enhancing user confidence. Fragrance and perfume products emphasize refinement and a sense of ritual, while cleansing and skincare products focus on durability and convenience for frequent use. The outer boxes are sturdy with smooth opening and closing mechanisms, protecting the products while elevating the overall user experience.