Pacific Tuna Sausage (Black Pepper Flavor)

The packaging, themed on “freshness and health originating from the Pacific,” integrates the concept of health & wellness with the aesthetics of digital minimalism. Oriented to Gen Z and urban youth, it creates a style characterized by “freshness, vigor, and fun,” clearly conveying the product’s core values of “high quality & health” and “innovative flavor.”
Breaking away from conventional photography, the design team has established a highly refined system of geometric symbols. The packaging is ingeniously divided into two sections: the upper one features a sketch of the tuna against a light-colored background, visually revealing the core ingredient of the product; the lower one, rendered in deep ocean blue, presents a minimalist icon of a sausage resting on a fork, not only suggesting the usage scenario but also serving as a consistent product symbol to highlight the category and enhance memorability.
In terms of color selection, blue and white as main colors echo the product’s origin (ocean), and convey a sense of “freshness and low burden,” contributing to a professional international product image. The product name—Pacific Tuna Sausage—adopts gold to highlight the product’s premium quality and upscale position. Moreover, different flavors are distinguished through a round badge with different high-saturation color blocks (e.g., hot pot flavor is indicated with red). This approach creates a focal point while maintaining visual purity, facilitating easy identification and improving visual appeal.
The packaging utilizes a modular grid system, with meticulously arranged primary and secondary information (brand name/key selling points/flavor, etc.) leading to a clear visual hierarchy. Combined with generous negative space and clean fonts—simple yet modern—it naturally guides the viewer’s gaze in an orderly manner, enabling consumers to quickly grasp core information.