2025 | Professional

MUSE Design Awards Silver Winner

Lotus Flaky Pastry

Entrant Company

Zhengzhou Qianhe Brand Management Co., Ltd

Category

Packaging Design - Snacks, Confectionary & Desserts

Client's Name

Southern Song DynastyHu Ji

Country / Region

China

The packaging, tailored for Lotus Flaky Pastry (a traditional Chinese pastry), ingeniously integrates modern graphic design with traditional Gongbi painting, striking a perfect balance between refined elegance and stylish minimalism—reinterpreting the traditional delicacy in a modern manner.
The packaging draws inspiration from ‘Lotus in the Breeze at Crooked Courtyard’ (one of the Ten Scenes of West Lake), translating its beautiful natural scenery and poetic culture into a visual language. The lotus serves as the core visual element, with the Gongbi painting technique utilized to meticulously depict the graceful posture of the blooming flower. This not only echoes the product’s identity, but also helps to establish an elegant, refined product image. For the lotus petals, the application of the stippling technique effectively eliminates visual heaviness associated with large color blocks, leaving space to breathe and adding a lively touch. The lotus patterns, together with the koi and cloud motifs, bring to mind a dynamic poetic scene of ‘a lotus pond under sunlight, embraced by auspicious clouds’, conveying best wishes for good fortune and well-being.
In terms of color selection, true red as the main color creates a festive and celebratory atmosphere, complemented by the lotus in deep blue, resulting in a sharp contrast to give a strong visual impact and highlight the core element. Additionally, the background textures and the pattern outlines are accented through a foil stamping process, presenting a luxurious, upscale aesthetic. In this way, the packaging transcends its basic role as a food container, becoming a cultural carrier that blends great aesthetic appeal with high collectible value.

Credits

Creative Director
Bojun Yang
Design Director
Xiaopeng Li
Design Executor
Rong Feng
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