361°kids-5th-generation Spatial Identity

361°kids-5th-generation spatial identity deeply embodies the brand's core value of science, sports, and growth. Through thoughtful environmental design, it creates a next-generation retail experience space that is highly interactive, professional, and filled with energy. It also conveys the brand philosophy of "One Extra Degree of Passion", highlighting the joy and growth value that sports bring.

Spanning 150 to 500 square meters, this space integrates a product display area, tech evaluation zone, mini sports experience corner, and parent lounge—boasting a comprehensive range of functions. It draws its base color palette from 361° distinctive brand identity, incorporating industrial-style elements such as exposed ceilings and metal components to emphasize the speed and power inherent in sports. Complemented by brand standard colors—such as bright orange and blue—along with dynamic lighting design and an energetic graphic system, it also visually ignites teenagers' passion for sports. Additionally, it constructs an immersive new retail model by recreating miniaturized sports scenarios such as basketball, running, and rope skipping, making product experiences more authentic, vivid, and engaging.

In terms of sustainability, 361°kids-5th-generation spatial identity prioritizes the use of eco-friendly coatings and water-based paints to ensure high-quality indoor air. For props, it mostly uses materials like recycled aluminum alloy and recycled plastic; the flooring, on the other hand, adopts rubber-based recycled materials—ideal especially for sports zones. The entire space is equipped with high-efficiency LED lighting and features zoned intelligent control, which automatically reduces illuminance during non-business hours or when unoccupied to achieve energy conservation and consumption reduction.