2025 | Professional

MUSE Design Awards Silver Winner

A Touch Through Time

Entrant Company

Xi’an Bunsenbrand Cultural Communication Co., Ltd.

Category

Conceptual Design - Communication

Client's Name

Country / Region

China

The main visual poster of the large-scale acrobatic production A Touch Through Time adopts the narrative approach of a dialogue across time. By focusing on the subtle image of a restorer’s silhouette and the meticulous arrangement of fragments of history, it creates a stage atmosphere charged with philosophical reflection and visual impact. Viewers are drawn into a temporal dimension where past and present converge, immersing them in the grand theme of cultural continuity and restoration.
The dominant dark-gold palette resonates with the earthy tones of the loess plateau, echoes the mottled patina of ancient bronzeware, and recalls the timeworn hues of classical manuscripts. This color language embodies layers of cultural memory, instantly evoking a sense of weight, vastness, and mystery within the visual narrative.
The imagery and composition of the poster symbolize the millennia-old continuity of Chinese civilization. It is not merely a promotional visual for a performance but also a metaphor for the endurance of history and collective memory. Through the structure of restoration, reconstruction, and continuation, the work reveals the enduring vitality of a culture that has thrived through the centuries.
Drawing inspiration from the core performance scene of the acrobatic play, the design takes the motif of the one-finger balance as its central symbol—an emblem of performers challenging the limits of the human body with absolute precision. At the same time, the imagery of cracks being pieced together metaphorically reflects the restorer’s hand that bridges millennia with craftsmanship, allowing audiences to feel the tension and resonance of the drama even beyond the stage.
A Touch Through Time is more than a theatrical production; it is a revival of cultural inheritance and social memory. Through its design, it weaves together the artistry of acrobatics, the spirit of restoration, and the continuity of history, preserving the wisdom and creativity of ancient civilization while presenting a new visual expression that brings powerful cultural and emotional experiences to contemporary audiences.

Credits

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