China   |  2021

MUSE Design Awards Platinum Winner

Fusion Fitness·q-plex Premium Club

Entrant Company

PONE ARCHITECTURE

Category

Interior Design

Client's Name

Sub-Category

Spa / Fitness

Fusion Fitness plans to establish a flagship club with world-class facilities and experience in q-plex Shenzhen with a brand new concept for fitness. Taking this opportunity, we intend to plan commercial growth with an eye on consumption potential, give full play to people as the most active factor in outward bound experience, and redefine the traditional fitness space with the stacking of one-way「turbid」symbols. As for how to design a dynamic fitness venue in a core commercial complex, PONE Architecture, based on the concept of 「Brand DNA Evolution」, interprets and gives insights into the intrinsic motivation of fitness enthusiasts, bringing about an avant-garde movement, inspiration, concept and development. The core DNA of a fitness venue lies in its inspiration and motivation for fitness.Fusion: an essential form, serving as a way of synesthesia. It constitutes a pure and meaningful segment in the straightforward commercial flow. Its translated erosion and decomposition precisely resemble the progressive transition from physical movement to「Emotional pursuit」towards the innermost value during physical exercise.「Fusion」 means the state of energy release, while「Fitness」means the place where energy is vitalized. The design intends to regenerate the individual-based combination reaction in the fitness experience chain, restore the physical space and the sub-consciousness mind, i.e., the 「Inner summoning」of individuals. This revolutionary concept of brand DNA is not a simple vertical superposition of functions and superficial visual perception, but an experience of painstaking efforts to uncover the hidden truth for rebirth. It is the topology, activation and reflection about future consumption value and the prototype of commercial entities.

Credits

design director
Golden Ho
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