2025 | Professional

MUSE Design Awards Gold Winner

Zhizundihuang moon cake gift design

Entrant Company

Chengdu Jiutian brand design consulting Co., LTD

Category

Packaging Design - Snacks, Confectionary & Desserts

Client's Name

Zhizundihuang Food (Zhongshan) Co., LTD

Country / Region

China

Zhizundihuang Mid-Autumn Mooncake Gift Box Design— Themed "Mid-Autumn Celebration from a Global Perspective," this design integrates world-renowned architecture and natural wonders, reinterpreting Mid-Autumn reunion and conveying the emotional value of "Exploring Global Beauty, Sharing World's Delicacies." The box's craftsmanship creates a sense of ceremony with "Discovering the World Upon Opening," allowing traditional festivals to carry boundless sentiments and interpreting the contemporary gift-giving aesthetics of "Moon and People Reunited, Treasures Shared Across the Universe."

Credits

Design Director
Chen Peng
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