2025 | Professional

MUSE Design Awards Gold Winner

Curbblan U+ Cloud Wing Pillow

Entrant Company

Curbblan

Category

Product Design - Baby, Kids & Children Products

Client's Name

Curbblan Team, Aotong Brands

Country / Region

China

The Curbblan U+ Cloud Wing Pillow is meticulously designed for Chinese children, optimizing structure, materials, and curvature for deep, supportive sleep. Its unique "wing-shaped" contour, inspired by aircraft aerodynamics, cradles the head and neck, promoting clear airways and easy breathing. This balance of softness and support safeguards a child's confident smile.
Visually, the pillow features a flowing, lightweight design with a distinct wing-like curve—lower in the middle, higher on the sides—creating a "hugging" sensation that mirrors the natural cervical spine. This innovative shape departs from common square or wavy pillows, integrating an aviation-inspired streamlined feel for a more natural support structure and a modern, technological aesthetic. It embraces minimalist design, focusing on clean lines, balanced proportions, and soft colors for a serene bedroom environment.
The outer cover uses highly breathable, skin-friendly knit fabric with a soft touch finish and an "U+" logo applied with eco-friendly sublimation printing. The pillow sides incorporate high-elastic, breathable mesh for enhanced airflow. This CMF scheme innovates with a brand-aligned blue and white palette and integrates the "U+" symbol for a unified brand identity.
Functionally, the "Cloud Wing" structure offers a dual-wing support system that cradles the neck while relieving central head pressure. Its dual-height sides adapt to both back and side sleeping positions, and breathable mesh sides create a "ventilation circulation system" preventing stuffiness. These features ensure balanced support, freedom of movement, and enhanced breathability.
Safety is paramount. The pillow uses eco-friendly slow-rebound memory foam, free from harmful substances, and a washable, skin-friendly outer fabric. Rounded edges and hidden zippers prevent injury. Comprehensive testing ensures it meets rigorous national textile safety standards (GB 18401-2010 A-class).
This pillow's technical innovation lies in its differentiated, zoned support, a scientific approach to memory foam for children's specific head and neck proportions. It adapts to multiple sleeping positions, providing "soft yet non-collapsing" support crucial for developing spines. Its ergonomic design promotes healthy alignment, while being easy-to-use and lightweight, encouraging good sleep habits and raising public awareness for scientific children's sleep products. Materials are also recyclable, supporting sustainable practices.

Credits

Curbblan Team
Aotong Brands
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