2025 | Professional

MUSE Design Awards Gold Winner

Phillip Jeffries Asia Flagship Showroom

Entrant Company

SODA (Spirit Of Design Analogy Pte Ltd)

Category

Interior Design - Flagship Store

Client's Name

Phillip Jeffries Pte Ltd

Country / Region

Singapore

The Phillip Jeffries Asia Flagship Showroom embodies the brand’s ethos of Enriching Lifestyle and Quiet Luxury. Designed as an inspiring destination for interior designers and architects, it invites guests to experience sophistication through comfort and craftsmanship. The entrance serves as a serene public lounge, subtly revealing the brand’s materials and textures. Within, a luxurious browsing space with an oversized table encourages creative exchange over food and beverages, reflecting a refined lifestyle where elegance, inspiration, and relaxation coexist effortlessly.

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