2021 | Professional

MUSE Design Awards Silver Winner

"SHOW" Luxury Watch Box Design

Entrant Company

Tai Tung Jewellery Box Mfy. Ltd.

Category

Packaging Design - Luxury

Client's Name

Country / Region

Hong Kong SAR

Our design team is aiming to create a watch box that is different from the ones that already exist on the market, while keeping it cost efficient. Most of the watch packaging designs we have seen are rather generic, this motivates our team to design a watch box that can be more than just a packaging that people dispose.



First and foremost, we want to ensure that our new watch box design can be incorporated to accentuate the design of the product inside. Hence, our watch box focuses on displaying the surface of the watch. A clear frosted material is used as a window to showcase the watch faintly, making the customers more curious about the product.



Furthermore, user experience is also our concern. We decided to change the way customers open the box. We selected sponge as a material, its resilient property helps locking and unlocking the box.



For the materials, black cardboard is used. The color black gives an lavish impression while the material of choice can keep the cost low.



Last but not least, the logo of our clients will be on a piece of plastic, which adds character to the image of the company.



As a packaging manufacturer with a history of 48 years, our team is confident with the understanding of our customers’ needs. Keep making packaging with innovative designs is our top priority.

Credits

Designer
Chan Yiu Chung
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