2025 | Professional

MUSE Design Awards Platinum Winner

Passion L

Entrant Company

VOYAH AUTOMOBILE TECHNOLOGY COMPANY

Category

Transportation Design - Hybrid Vehicle

Client's Name

Country / Region

China

The Passion L showcases how to precisely redefine the design logic of luxury sedans in the era of electrification, upholding the traditional pursuit of exquisite craftsmanship, proportional harmony, and meticulous detailing while achieving seamless integration with electric attributes through a systematic design language. It naturally incorporates the essence of Chinese aesthetics into its form and visual order, presenting a design language, detailing, and overall temperament that embody the subtle restraint and vibrant charm unique to Eastern aesthetics.
The front grille and brand logo feature a highly integrated flat design, emphasizing the electric attributes while highlighting the simplicity and technological sophistication characteristic of electric vehicles. The structured grille, inspired by the Chinese ding, a cultural symbol of power, order, and identity, is transformed through modern design techniques into a visual anchor exuding ceremony and strength. The continuous chrome trim at the base further defines the upright volume of the front face, enhancing visual weight through horizontal extension and reinforcing the commanding presence and dignity befitting a flagship model.
With a body length exceeding 5.2 meters, the Passion L employs sleek fastback side lines and a subtly upturned “ducktail” rear design to maintain the substantial presence and dignified temperament of an executive sedan while enhancing visual dynamism. This attains a refined balance between large dimensions and a sense of lightness, demonstrating a profound understanding of proportion control, light-shadow interplay, and dynamic perception in luxury sedan design.
The dual-tone body design and the Passion L’s exclusive large-scale closed multi-spoke wheels ensure that the vehicle, even when stationary, naturally exudes the strong visual hierarchy and refined sophistication expected of a high-end executive sedan.

Credits

Xu Lin
Jin Yongfei
Huang Ning
Zheng Zhihao
Yun Shengwei
Fan Hua
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