2025 | Professional

MUSE Design Awards Silver Winner

Oriental Wisdom Series – I Ching Themed Luxury Desserts

Entrant Company

Beijing Dongxi Zhishang Cultural Communication Co., Ltd.

Category

Packaging Design - Snacks, Confectionary & Desserts

Client's Name

XUE YI XI

Country / Region

China

Drawing from the profound depths of ancient Eastern wisdom, the Oriental Wisdom luxury dessert series is centered on the theme of the I Ching (The Book of Changes). It artfully weaves deep philosophical concepts into the exquisite craft of patisserie, inviting the senses on a journey to explore the mysteries of the cosmos and the philosophy of life. The collection unfolds across four core concepts: the He Tu (River Map), the Luo Shu (Luo Scroll), the Ba Gua (Eight Trigrams), and the Sixty-Four Hexagrams. Each creation is not merely a feast for the palate, but a tribute to and a continuation of ancient wisdom, guiding the connoisseur to perceive the vastness and depth of Eastern culture with every bite.
The design philosophy is rooted in the cosmological view of the I Ching, which involves contemplating the celestial patterns above and examining the terrestrial forms below. This vision integrates the transformations of Yin-Yang and the Five Elements, along with the philosophy of the unity between heaven and humanity, into the series' creative concepts, forms, and packaging. From the He Tu Dragon Horse symbolizing fortune and wisdom, to the Luo Shu Divine Tortoise embodying cosmic order; from the Ba Gua that represents the fundamental elements of nature, to the Sixty-Four Hexagrams that reveal the universal laws of change, each dessert is imbued with unique cultural symbols and auspicious meanings. It presents an extraordinary experience that connects the past with the future and melds the sensory with the spiritual.

Credits

Designer
XUE YI XI
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