2026 | Professional

MUSE Design Awards Gold Winner

SALEKS E·X1

Entrant Company

CHENG SHIN RUBBER (XIAMEN) IND.,LTD

Category

Product Design - Accessories

Client's Name

Country / Region

China

The SALEKS E·X1 is engineered specifically for electric vehicles, comprehensively addressing the core challenges of EV mobility—from higher vehicle weight and powerful torque to the need for a quiet ride and the mitigation of range anxiety. Engineered with four key performance innovations—low rolling resistance, superior grip, ultra-quiet operation, and high load capacity—the E·X1 is designed for a wide range of leading electric vehicle brands. From Tesla and BYD to NIO and Volkswagen, it is fully compatible with mainstream EV models using 18- to 22-inch wheels, while also offering a premium ride comfort upgrade for conventional gasoline vehicles. Its distinctive "EV Ready" sidewall marking and battery icon clearly signify its dedicated EV design, offering a human-centric touch that simplifies selection and identification for consumers. The E·X1 tire features an innovative triple noise-reduction design to deliver a serene experience both inside and outside the vehicle. Its closed shoulder design minimizes air escape, significantly reducing external driving noise. A reinforced nylon belt layer enhances structural integrity by 10%, suppressing tread block vibrations to reduce cabin noise at the source. Finally, built-in honeycomb acoustic foam efficiently absorbs tire cavity resonance, drastically lowering interior noise to create a tranquil driving environment. The E·X1's quiet performance is fully certified under the EU R117 regulation, achieving top "A-Grade" ratings in all three key metrics: rolling resistance, wet grip, and external noise. An enhanced drainage groove design effectively prevents water film buildup, significantly improving water evacuation. This works in tandem with V-shaped sipes that rapidly break through the water film between the tire and the road, substantially shortening braking distances and improving responsiveness in the rain. Furthermore, the Diamond-Cut Pattern technology creates a dual-action grip structure—flexible on the inside for adaptability and rigid on the outside for stability. This design maximizes the tire's contact patch, enhancing both handling stability and grip. With its outstanding wet performance, the E·X1 has achieved the EU Label's "Grade A" standard, providing drivers with reliable, all-weather safety around the clock. We seamlessly integrate high performance with environmental responsibility.

Credits

Yao Yicheng
Wei Qichuan
Zhong Mingcai
Hong Bingchen
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