Pump + Rye Pump Up The Jam - Jam Jar Labels

Let’s Jam! After countless requests from customers in-store, the Pump & Rye team decided they needed to jar their jams for take home. The name of the jam is a nod to Pump + Rye's retro hip hop vibe. We wanted to make a design as organic and flavorful as their jams so we hand painted the fruits before digitizing them for the labels. It gives them a rich, detailed look that perfectly captures the essence of the jams themselves.