2026 | Professional

MUSE Design Awards Gold Winner

RYL Classic 35K

Entrant Company

SHENZHEN GEEKVAPE TECHNOLOGY CO., LTD

Category

Product Design - Hobby & Leisure

Client's Name

Country / Region

China

RYL Classic 35K embodies a groundbreaking design philosophy of ‘bold style speaks for sustainability’. Focusing on female consumers and their keen sensitivity to aesthetics and emotions, the design team has ingeniously integrated refined forms, balanced colors, delicate textures, and eco-friendly materials. The result is a product that perfectly blends fashion with sustainability.
RYL Classic 35K draws inspiration from exquisite handbags cherished by women. A classic geometric shape, coupled with fluid, rounded curves, creates an inviting, approachable atmosphere and offers a comfortable grip. The product employs leather and timeless quilted diamond patterns, adding a touch of sophistication and fashion. Additionally, a chain strap is available, further strengthening the product’s identity as a stylish accessory, greatly improving portability, and effectively preventing loss—achieving a harmonious unity of aesthetic pleasure and practicality.
RYL Classic 35K innovatively utilizes bio-based leather (made from agricultural waste such as algae and bananas through a process of collection, decomposition, and reconstitution). This brand-new green material boasts excellent wear-resistant, anti-bacterial, and water-repellent properties, while the entire manufacturing process achieves zero carbon emissions, significantly reducing environmental impact. The aluminum alloy chain strap can be recycled, effectively decreasing resource consumption and waste generation. Furthermore, the application of recyclable plastics paired with two-shot injection molding technology results in a unique texture to visually communicate the product’s sustainable ethos. RYL Classic 35K practices the cradle-to-cradle method, reflecting the brand’s firm commitment to ESG principles.

Credits

Dongyang Zhang
Fan Xiao
Chenglong Wei
Man Ao
Xiongjun Yang
Sen Yang
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