United Kingdom   |  2019

MUSE Design Awards Platinum Winner

Crafting an Iconic Portfolio

Entrant Company

Taxi Studio

Category

Packaging Design

Client's Name

Carlsberg

Sub-Category

Wine, Beer & Liquor

Carlsberg asked us to overhaul their brand in readiness for future growth. In the absence of a holistic visual system, consistency across variants and across markets was impossible. This was contributing to diverse consumer perceptions so that, for instance, Carlsberg had a poorer reputation in the UK than in India and Malaysia where it

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