United Kingdom | 2019
Wine, Beer & Liquor
Carlsberg asked us to overhaul their brand in readiness for future growth. In the absence of a holistic visual system, consistency across variants and across markets was impossible. This was contributing to diverse consumer perceptions so that, for instance, Carlsberg had a poorer reputation in the UK than in India and Malaysia where it
Mercurio Design Lab S.r.l.
Masahiko Sato, Architect Show Co., Ltd.
Homeyoung interior decorating and design