2021 | Professional

MUSE Design Awards Silver Winner

Packaging Design of Liu Fangling's Soaked Radish Series

Entrant Company

Wuhan Pufine Advertising Co., Ltd

Category

Packaging Design - Prepared Food

Client's Name

Enshi Shidahao Modern Agricultural Industry Co., Ltd.

Country / Region

China

The founder, Liu Fangling, is a local "yamada guardian" who has grown and made pickled radishes in the mountains for more than 20 years. The series of products are named after her and are well known locally. Today, her daughter inherits the mother's career, so that this product out of Enshi mountain, to the whole country. The packaging design was inspired by their entrepreneurial experience, and we wanted to sell our products and tell their stories to others.

Credits

Illustration: Li An, Tong Meng; 3D teacher: Wang Kai
Design master: Gui Daini; Creative Director: Zhang Yanhui
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