2026 | Professional

MUSE Design Awards Gold Winner

Motion Drives Emotion

Entrant

Cathay

Category

Product Design - UX / UI / IxD

Client's Name

Country / Region

Hong Kong SAR

Witnessing the barriers and anxiety often present in modern travel and digital experiences, we felt compelled to make a change. Inspired by the ambition to ease these stresses for our customers, we turned to the graceful choreography of motion to bring order and flow to the decision-making process. Moments of hesitation become moments of clarity, building trust and a sense of calm from the very start.
Our focus on the mobile platform carries this philosophy forward. Mobile devices are no longer just tools. They are extensions of how people live and express themselves. This makes them the perfect medium to bring our vision to life. Through motion design, customers are invited to immerse themselves in a journey where clarity and warmth guide every step.
In the seat selection experience, motion becomes both a companion and a quiet storyteller. It guides the eye, conveys care, and simulates the in-cabin experience so customers can sense the consistency between digital and physical touchpoints. The brand’s story is not only seen, it is felt.
Motion is not mere decoration; it is the emotional bridge between our service and our customers. “Motion Drives Emotion” transforms interactions into meaningful connections that linger long after the journey begins.

Credits

Head of Design
Ernest Hui
Senior UX/UI Designer
Christel Yan
UX/UI Designer
Sherry Wu
More Gold Winners
Architectural
2026
MUSE Design Awards Winner - YIWU SHUANGJIANG LAKE LAKESIDE CLOUD RESIDENCE

Entrant

9M Architectural Design

Category

Architectural Design - Residential

Product
2026
MUSE Design Awards Winner - Air Circulator Fan

Entrant

Guangdong Dayu Technology Industrial Co. Ltd

Category

Product Design - Home Appliances

Landscape
2026
MUSE Design Awards Winner - XI’AN LONGFOR GRAND LAND

Entrant

Guangzhou GVL International Planning & Design Co.,Ltd.

Category

Landscape Design - Residential Landscape

Product
2026
MUSE Design Awards Winner - Oasis

Entrant

Furryfriends

Category

Product Design - Animals & Pets