THE ERA OF STRIVING 1990

In 1990, authorized by the Organizing Committee of the 11th Asian Games, Langjiu launched the "Asian Games Emblem" Langpai Langjiu (produced from September 1990 to May 1991). In the same year, the Organizing Committee awarded an honorary certificate to Gulin Langjiu Distillery in recognition of its strong support for the preparations of the 11th Asian Games. On the 35th anniversary of this event, Langjiu Co., Ltd. has specially released the "Langjiu · The Era of Striving 1990 Limited Edition Commemorative Baijiu" to honor Langjiu's unyielding spirit of never giving up and striving for victory.
The product design draws inspiration from the silhouette of the 1990 Asian Games torch, combined with a display base symbolizing glory and shaped like a trophy. The base is encircled by 9 metal columns, resembling both a blazing flame and a champion's cup. When the light at the bottom of the base is lit, it creates a radiant, flame-like glow, embodying the eternal legacy of the perseverance spirit. Each of the 9 columns is engraved with the host cities of the 9 Asian Games held from 1990 to 2025, linking the memories of these events and narrating a journey of victory. An originally crafted and exquisitely sculpted "Statue of Victory" crowns the bottle cap. Poised and dignified, it highlights the relentless pursuit of victory and the crowning moment of glory.
The outer packaging boldly and innovatively adopts the classic red and green colors of the 1990 Asian Games. Red represents the passion of the athletic arena, while green symbolizes vitality and hope. The interior of the box is adorned with patterns composed of silhouettes from various sports. The overall design pays homage to that era of perseverance, allowing consumers to appreciate the enduring value of the perseverance spirit while savoring the exquisite baijiu.