Li Du 1308 Heritage Celebration · Jingdezhen

"Li Du 1308 Heritage Celebration · Jingdezhen" centered on the creative concept of cross-border integration of dual intangible cultural heritage, this project identifies the shared heritage of Li Du's millennia-old brewing techniques and Jingdezhen's blue-and-white porcelain craftsmanship. Seizing the opportunity of Jingdezhen's city-wide heritage application, it crafts products that celebrate this legacy. Selecting the Yuan Dynasty blue-and-white porcelain—a pinnacle of Jingdezhen's blue-and-white artistry with unparalleled craftsmanship and artistic motifs—this choice resonates deeply with Li Du's steadfast commitment to its thousand-year brewing tradition. The illustrative concept breaks boundaries, blending ceramic culture scenes like Jingdezhen's dragon kilns and potter artisans with Li Du's brand milestones such as its distillery and international accolades, weaving together the dual narratives of heritage preservation and brand evolution.