2019 | Professional
Entrant Company
Category
Client's Name
Country / Region
Oura required a differentiated brand, name and identity to set it apart from cheaper wearable products in a crowded market. Proxy and the Oura team developed a premium brand focused on wellness and holistic, 360 degrees wellbeing. From a phonetically and strategically differentiated name to a minimal, high end identity, Oura has achieved 2.5x higher average selling price compared to older wearable product brands. The brand has been holistically deployed across the app, website, packaging and marketing.
Credits
Entrant Company
EGO DESIGN STUDIO
Category
Interior Design - Residential
Entrant Company
ZHUWEI SPACE
Category
Interior Design - Hospitality
Entrant Company
CHI-TORCH Interior Design
Category
Interior Design - Office
Entrant Company
Nanyi Design Interior Design Studio
Category
Interior Design - Residential