2019 | Professional
Entrant Company
Category
Client's Name
Country / Region
Oura required a differentiated brand, name and identity to set it apart from cheaper wearable products in a crowded market. Proxy and the Oura team developed a premium brand focused on wellness and holistic, 360 degrees wellbeing. From a phonetically and strategically differentiated name to a minimal, high end identity, Oura has achieved 2.5x higher average selling price compared to older wearable product brands. The brand has been holistically deployed across the app, website, packaging and marketing.
Credits
Entrant Company
Virserius Studio
Category
Interior Design - Hospitality
Entrant Company
Chen.She Design
Category
Interior Design - Office
Entrant Company
Merge interior design Co,Ltd
Category
Interior Design - Other Interior Designs
Entrant Company
Fayi Interior Design Co., Ltd.
Category
Interior Design - Living Spaces