2019 | Professional
Entrant Company
Category
Client's Name
Country / Region
Oura required a differentiated brand, name and identity to set it apart from cheaper wearable products in a crowded market. Proxy and the Oura team developed a premium brand focused on wellness and holistic, 360 degrees wellbeing. From a phonetically and strategically differentiated name to a minimal, high end identity, Oura has achieved 2.5x higher average selling price compared to older wearable product brands. The brand has been holistically deployed across the app, website, packaging and marketing.
Credits
Entrant Company
MysteryVibe
Category
Product Design - Unexpected Design
Entrant Company
Cityzen by Azin
Category
Fashion Design - Scarves, Ties, Hats, Gloves
Entrant Company
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Category
Interior Design - Restaurants
Entrant Company
Dialogue 38 Inc.
Category
Interior Design - Showroom / Exhibit