2019 | Professional
Entrant Company
Category
Client's Name
Country / Region
Oura required a differentiated brand, name and identity to set it apart from cheaper wearable products in a crowded market. Proxy and the Oura team developed a premium brand focused on wellness and holistic, 360 degrees wellbeing. From a phonetically and strategically differentiated name to a minimal, high end identity, Oura has achieved 2.5x higher average selling price compared to older wearable product brands. The brand has been holistically deployed across the app, website, packaging and marketing.
Credits
Entrant Company
B.F.Y DESIGN
Category
Interior Design - Residential
Entrant Company
Design Packaging Inc
Category
Packaging Design - Fashion, Apparel & Accessories
Entrant Company
City of Oakland
Category
Architectural Design - Public Building
Entrant Company
Ventura and Partners
Category
Architectural Design - Hospitality