Finland | 2019
Oura required a differentiated brand, name and identity to set it apart from cheaper wearable products in a crowded market. Proxy and the Oura team developed a premium brand focused on wellness and holistic, 360 degrees wellbeing. From a phonetically and strategically differentiated name to a minimal, high end identity, Oura has achieved 2.5x higher average selling price compared to older wearable product brands. The brand has been holistically deployed across the app, website, packaging and marketing.
BAI YUE INTERIOR DESIGN
Wyson Int'l Architecture Interior Design