From Respond to Understanding: Full-Chain Intelligent Search

The integration of AI into search has dramatically enhanced retrieval efficiency and sparked user creativity. Concurrently, multimodal search is emerging as a new paradigm for user interaction. Baidu Search is actively embracing this AI-driven transformation, with the vision to evolve from a simple search tool into an intuitive life companion. Our goal is to ensure that everyone has equitable, seamless, and efficient access to information. The traditional search box has been upgraded to an “Intelligent Input,” enabling searches with long-form text, images, and files. Shattering the confines of the traditional text-only search box, this represents an exponential leap in input dimensions and a comprehensive upgrade to multimodal interaction. The pre-search experience has evolved beyond simple keyword suggestions. It now serves as a personalized hub, leveraging your unique interest profile to deeply connect you with relevant knowledge and inspire your creative workflow. Creative results are presented instantly and linked directly to services, completing a seamless, end-to-end consumer journey. Continuously expanding the frontiers of search, evolving from a tool for information retrieval to a platform for task completion. Search results are now intelligently organized into clear answers, enriched with both text and visuals to deliver an exponential boost in efficiency. The AI achieves this by intelligently organizing content through a three-step process: it first synthesizes vast information, then restructures it logically, and finally presents it in diverse, structured formats directly to the user. A real-time, interactive framework redefines the search experience, leveraging search's inherent advantage in verifiable source retrieval. This system intelligently orchestrates content from across the web—including videos and articles—semantically organizing and structuring the information for immediate, coherent presentation. By harnessing the power of AIGC, it delivers on-demand, creative content that is deeply relevant to the user's real-world context. This transforms search into more than just an answer engine; it becomes a space for discovery where inspiration can flourish organically. MR experiences introduce a new paradigm of intelligent interaction by seamlessly blending the physical and digital worlds. By breaking down the barriers between online and offline, this real-time engagement creates a more emotionally resonant and novel experience for the user.