2026 | Professional

MUSE Design Awards Gold Winner

RED CHAMBER HARUKI MULTI-PURPOSE GLOSSY CREAM

Entrant Company

RED CHAMBER

Category

Packaging Design - Beauty & Personal Care

Client's Name

Country / Region

China

The packaging draws inspiration from the concept of "breakthrough within rules", exploring the idea of "order coexisting with freedom". It manifests as a restrained, pure square geometry, with clean contours and precise proportions constructing a stable, rational outer order. This is a direct response to the contemporary appreciation for structural clarity and disciplined form.
Composed of just a lid and a base, the packaging is articulated not by ornamentation, but purely through the considered relationship of its volumes and meticulous proportional control. This approach delivers a remarkable sense of visual wholeness and grounded stability.
In terms of material and finish, a high-gloss varnish is sculpted with precise curvature control, causing the highlights to flow naturally with viewing angles. This creates a rich yet orderly sense of layering within the minimalist form. With minimal formal variation and process layering, the packaging achieves a high degree of unity among mass-production feasibility, tactile experience, and brand-spirit expression.

Credits

MING DESIGN STUDIO
Zhang Mingshuo
MING DESIGN STUDIO
Huang Zhiya
MING DESIGN STUDIO
Cao Ningxiang
MING DESIGN STUDIO
Yu Yuanpei
MING DESIGN STUDIO
Wang Zetao
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