2026 | Professional

Entrant Company
Category
Client's Name
Country / Region
True healing is often hidden in life's most ordinary moments. The Butter Rice Cake, inspired by the art of baking, transforms the mellow drip of melting butter and the soft, dense chew of rice cake into wearable daily aesthetics. Through its comforting and healing nature, this sneaker product invites the younger generation to slow down and savor the genuine warmth and sweetness of life in the fast-paced era.
The upper incorporates the natural, flowing curves of melting butter, enhanced by a high-frequency embossed structure that captures the dynamics of flowing butter and adds visual depth. The chunky, cushioned sole is crafted to resemble a plump rice cake, offering a soft visual appeal while delivering a meaningful promise: in Chinese, "rice cake" sounds like "high", conveying the wish to "walk steadily and rise step by step". Designed in a casual yet stylish clunky sneaker silhouette, the shoes adapt to various life scenarios from daily commutes and weekend leisure to urban strolls, allowing for relaxed and effortless steps. Additionally, the vamp is made of breathable mesh fabric, ensuring lasting comfort and dryness even in hot summers.
The Butter Rice Cake not only offers gentle, silent companionship as a pair of fashionable sneakers, but also an extension of a lifestyle philosophy—a reminder that amidst life's hustle, there is always sweet, warm happiness within.
Credits
Entrant Company
Enping Hsu
Category
Product Design - Textiles / Floor Coverings
Entrant Company
Beijing Sealing Art Design co.,Ltd.
Category
Packaging Design - Prepared Food
Entrant Company
GUANGZHOU BEL BABY PRODUCT CO.,LIMITED
Category
Product Design - Baby, Kids & Children Products
Entrant Company
Beijing Unique Weaver Technology Co., Ltd
Category
Product Design - Textiles / Floor Coverings