2026 | Professional

MUSE Design Awards Platinum Winner

NISSAN NX8

Entrant Company

Dongfeng Nissan Auto Sales Co.,Ltd.

Category

Transportation Design - Automobiles

Client's Name

Country / Region

China

With "Hero Suit" as a design theme, NISSAN NX8 innovatively integrates seamless minimalist design and interactive lighting technology, breaking traditional SUV design conventions to create a "family guardian" image that balances practical functionality with visual texture. The overall design is clean and sharp, featuring smooth and simple lines. The front face is equipped with the industry's longest 2.4-meter wraparound light bar. The seamless design, combined with a flat illuminated logo, achieves visual cleanliness and unity while significantly enhancing visibility. The upper edge of the light housing is cleverly concealed within the engine hood, seamlessly connecting with the body to further reinforce the cohesive appearance. Minimalist techniques are used to reinterpret Nissan's family V-motion design language, integrating the classic headlights and wraparound light bar onto clean surfaces, discarding the elaborate decorations of traditional SUVs to highlight minimalist design aesthetics. The body lines rise slightly from the front wraparound light towards the rear, gently falling at the rear quarter window, creating a smooth and stable visual transition. Paired with frameless doors, sleek glass design, and a large integrated panoramic glass roof, it forms a pure flat glass surface, endowing the vehicle with a cohesive futuristic feel.
The innovative "Quantum Light Screen" taillights contain a global-leading 2,064 OLED light-emitting units. Combined with the versatile "Magic Canvas" function, it allows users to customize or import patterns and texts, enabling interactive front and rear light sequences. Each OLED unit can be lit independently, allowing for rich and varied light expressions. Details such as the internal textures of the front and rear light assemblies and the trim frames of the headlight projection units are meticulously crafted, showcasing exquisite quality within the minimalist design. The vehicle features a wide front, fluid sides, and a wide rear, defining the future aesthetic of family-oriented SUVs.

Credits

Director
Yoneyama Takumi
Deputy Director
Kaifeng Huang
Deputy Director
Nakajima Tsuyoshi
Exterior Designer
Jinxuan Chen
Exterior Designer
Yibo Liu
Exterior Designer
Guo'an Wang
Exterior Designer
Qiaoyue Le
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