2026 | Professional

MUSE Design Awards Platinum Winner

The New Six Great Tea Mountains

Entrant Company

SHENZHEN BAIXINGLONG CREATIVE PACKAGING CO.,LTD

Category

Packaging Design - Circular Packaging

Client's Name

BXL Neptune Creative Team

Country / Region

China

Centered on the concept "Mountains Embodied in Vessels, Nature in Harmony," this design explores the core value of Pu'er tea—terroir. The natural contours of the New Six Great Tea Mountains are distilled into ceramic canisters, making each tin a tangible micro-landscape. A unified, rock-textured outer box symbolizes the nurturing earth, while interchangeable sleeves—evoking shifting clouds and seasons—create a visual system integrating sky, earth, mountain, and tea, expressing reverence for nature.
The sleeve's mountain cut-out, overlaid on the rock texture, forms dynamic silhouettes. Abstract contour lines and refined typography translate geography into modern design, enhancing its professional appeal. The modular "one box, multiple sleeves" system allows easy differentiation by mountain and vintage. The inner tray acts as an informative display, sharing each tea's story upon opening. Earthy tones and natural materials like kraft paper and ceramic engage both sight and touch.
Prominent labeling on the sleeve aids quick identification. Post-use, the ceramic canister transforms into decor or storage, extending its lifecycle and deepening user connection.
Standardized components reduce tooling, storage, and material costs. This modular approach is ideal for small-batch premium teas, balancing unique design with production efficiency.
Using biodegradable paper and reusable ceramic, the design eliminates plastic and excess decoration. It promotes a "renew after use" philosophy, encouraging reuse and minimizing environmental impact.
More than packaging, this is a sustainable system connecting nature, culture, and people. It interprets tea heritage through contemporary design, balancing aesthetics, function, economy, and ecology with integrity and universal relevance.

Credits

SHENZHEN BAIXINGLONG CREATIVE PACKAGING CO.,LTD
BXL Neptune Creative Team
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