2026 | Professional

MUSE Design Awards Gold Winner

L.D.K.L WUSHANG MALL

Entrant Company

39 THIRTY NINE

Category

Interior Design - Retails, Shops, Department Stores & Mall

Client's Name

Country / Region

China

Dedicated to shaping brand perception in a reverse manner, the L.D.K.L WUSHANG MALL project drives forward with this core mission. It draws on four core elements—stitching details, time, Antelope Canyon and fabric drapes—to systematically translate the trouser-making logic and wearing experience into a cohesive spatial framework.
In spatial design, it takes sewing order as the prototype to set a rational and restrained tone, and adopts sequential, layered structures to mirror the passage of time, allowing the brand to take root in the space rather than serving as a mere decorative element. In terms of curved surface forms, it draws inspiration from the years of erosion shaping Antelope Canyon and the natural formation of fabric drapes. These two elements jointly interpret the traces of how time acts on materials, retaining softness amid rationality and echoing the human body within the structure. The Timepiece, positioned at the heart of the space, turns a traditional textile loom into a tourbillon-inspired time structure. Every stitch and every inch of fabric of the trousers suspended inside this installation are vividly presented in the weave of time, allowing craftsmanship, dedication and time to become tangible embodiments of spatial storytelling.
The L.D.K.L WUSHANG MALL integrates a modular and detachable system with 3D printing technology. It balances rapid construction, relocation to new venues and design flexibility, delivering a sustainable and scalable spatial solution for the brand.
This project goes far beyond a mere functional carrier. It guides the brand to clearly identify its core tenets: dedicated craftsmanship, the accumulation of time, and respect for the human body and nature. In doing so, it truly enables the brand to discover, understand and extend its future value through the space.

Credits

Zhu Chang
Yang Lin
Wang Ying
Zheng Wan
Zhang Zhong
Jiang Feng
Wang Ji
yuuuunstudio
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