2026 | Student

MUSE Design Awards Silver Winner

Semantic collapse

Entrant Company

ArtCenter College of Design

Category

Conceptual Design - Interaction

Client's Name

Country / Region

United States

As an interactive web experiment for mapping the point where typographic order collapses into visual discomfort, this project explores semantic satiation - a psychological phenomenon where repetition transforms meaning into noise.
Everyone can input some words, then adjust some parameters of the typographic orders to choose the most uncomfortable level for self. The web will show a real-time visualization of accumulated datas, recording a collective map of semantic satiation fear.

Credits

Han Zhang
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