2019 | Professional

MUSE Design Awards Design of the Year Winner

Icona Nucleus

Entrant Company

Icona Design Group

Category

Transportation Design - Automobiles

Client's Name

Icona Design Group

Country / Region

Italy

Nucleus represents the synthesis of futurism and a human-centered mindset. It takes the Icona Neo Concept one step further by reconsidering the very way that we use a

vehicle. Neo introduced us to tomorrow, Nucleus will introduce us to after-tomorrow. The Icona Nucleus embodies Icona’s vision for the future of mobility. First seen in 2015, the Icona Neo concept demonstrated a very tangible tomorrow for the electric vehicle.



With its fully autonomous driving level five, the Nucleus jumps two generations ahead. Inside the vehicle, the absence of a driver does not only mean the absence of a steering wheel and a dashboard, but the opportunity for a new understanding of mobile living spaces, where the focus is no longer the road but the destination.

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