2019 | Professional

MUSE Design Awards Design of the Year Winner

Icona Nucleus

Entrant Company

Icona Design Group

Category

Transportation Design - Automobiles

Client's Name

Icona Design Group

Country / Region

Italy

Nucleus represents the synthesis of futurism and a human-centered mindset. It takes the Icona Neo Concept one step further by reconsidering the very way that we use a

vehicle. Neo introduced us to tomorrow, Nucleus will introduce us to after-tomorrow. The Icona Nucleus embodies Icona’s vision for the future of mobility. First seen in 2015, the Icona Neo concept demonstrated a very tangible tomorrow for the electric vehicle.



With its fully autonomous driving level five, the Nucleus jumps two generations ahead. Inside the vehicle, the absence of a driver does not only mean the absence of a steering wheel and a dashboard, but the opportunity for a new understanding of mobile living spaces, where the focus is no longer the road but the destination.

More Design of the Year Winners
Fashion
2019
MUSE Design Awards - BOLIDO CORE

Entrant Company

Atelier Simon Husslein

Category

Fashion Design - Watches

Architectural
2019
MUSE Design Awards - Green Places Community Clubhouse

Entrant Company

Chain10 Architecture & Interior Design Institute

Category

Architectural Design - Sustainable Living / Green

Product
2019
MUSE Design Awards - Oura ring

Entrant Company

Oura Health

Category

Product Design - Wearable Technologies

Packaging
2019
MUSE Design Awards - Bonita Pour Femme

Entrant Company

Sol Benito

Category

Packaging Design - Cosmetics & Fragrance