Italy   |  2019

MUSE Design Awards Platinum Winner

Icona Nucleus

Entrant Company

Icona Design Group

Category

Transportation Design

Client's Name

Icona Design Group

Sub-Category

Automobiles

Nucleus represents the synthesis of futurism and a human-centered mindset. It takes the Icona Neo Concept one step further by reconsidering the very way that we use a vehicle. Neo introduced us to tomorrow, Nucleus will introduce us to after-tomorrow. The Icona Nucleus embodies Icona’s vision for the future of mobility. First seen in 2015, the Icona Neo concept demonstrated a very tangible tomorrow for the electric vehicle. With its fully autonomous driving level five, the Nucleus jumps two generations ahead. Inside the vehicle, the absence of a driver does not only mean the absence of a steering wheel and a dashboard, but the opportunity for a new understanding of mobile living spaces, where the focus is no longer the road but the destination.

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