Pure Green Lucky Hotpot

Yaqian Li

Pure Green Lucky Hotpot is a gorgeous and novel Chongqing hotpot brand, which fully expresses its brand-new self with some license love. It is the future world of exclusive fashion toy IP image Mobee. Because the best way to predict the future is to create a future scene. Therefore, the store uses creative theme narrative design to realize the new possibility of interaction between people, space and brand, with the purpose of creating a new landmark of immersive experience.

In order to express the new Chongqing hotpot, in this design, the design team hopes to make a more imaginative and creative sense of the scene, which is different from the more pure restoration scene creation methods in the current consumer market. The constantly rotating "clock watch" is the visual focus of space, and its originality comes from the concept of clock scale. The emanated light brings a mysterious sense of science and technology to the space, forming a device with the theme of future space-time travel. With the interactive electronic screen that can be seen through the perspective, it can create the first bright spot for the space and become a household experience with a sense of ceremony.

Hotpot enthusiasts all think that hotpot is always red, but Pure Green wants to make the unique green. The light rail train of For The Young presents a moving train movement. The light and the changeable display of the rolling screen reflected by the glass strengthen the sense of speed and technology, and also constitute the tension of people walking in space.

Lucky Station is an area that can connect the space theme as a whole, and is also an area showing the image of the future platform. In the way of planting station name into the scene, the space "Main Block", "Oriented Sniper Station", "Space-time Light Rail Station" and "Fashion Brand Buyer's Shop" are connected in series, and the theme concept of "Future Mobee World Space-time Tour" is echoed. There is a peak experience here for the gradual story guidance of each theme space.