2026 | Professional

MUSE Design Awards Silver Winner

Felis.AI - Emotional Rituals for Everyday

Entrant Company

ChangL Studio

Category

Product Design - UX / UI / IxD

Client's Name

Country / Region

United States

Summary:
Felis is a quiet emotional space for young people moving through confusion, loneliness, and identity shifts. Through astrology, tarot, and tools for self-reflection, it helps users give shape to feelings that are often hard to name — turning vague anxiety into something they can understand in their own way, at their own pace.
Concept:
Felis is a modular emotional interaction system that brings together zodiac systems, numerology, and symbolic visualization to create small daily rituals for reflection.
Inspiration:
Many existing spiritual apps fall into two extremes: generic daily horoscopes that feel empty, or complex systems filled with overwhelming data. What users actually needed was neither.
They needed a private space to articulate what they were already feeling — because the real question was never “what will happen?”
It was always “why do I feel this way?”
Objectives:
Our design approach is grounded in user-centered and emotional design. Every decision begins with the most vulnerable version of the user, and every interaction is guided by a simple question: does this make them feel safer, or smaller? AI interpretations are written with care and empathy. They focus on reflection rather than prediction.
By combining symbolic traditions with thoughtful AI interpretation, Felis helps users turn emotional confusion into something they can hold, understand, and move through.
From the nocturnal color palette to the tone of each interpretation, every detail is shaped around a single goal: helping the most fragile version of the user feel seen, not judged.

Credits

Product/UX/UI Design Lead
Chang Liu
Motion/Visual Designer
Jinglin Zhang
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