2026 | Professional

MUSE Design Awards Silver Winner

Voices of Donggang: A Harvest Gift Set Immersed in Soundscap

Entrant

東港味益鬆品專賣店

Category

Packaging Design - Fresh Food

Client's Name

W FOOD Stir-fried Fish Floss/Since 1975

Country / Region

Taiwan

Voices of Donggang: A Harvest Gift Set Immersed in Soundscapes
Design Concept: Deconstructing the Geometry of Abundance
Donggang in Pingtung is celebrated as the home of Taiwan’s Bluefin tuna. Drawing inspiration from the story of the “First Tuna”—the region’s most defining industry—we reinterpret its essence through bold, dynamic lines that echo the pulse of the ocean. Intricate geometric patterns further symbolize the richness and diversity of Donggang’s deep-sea treasures.
This creation is not merely a tribute to abundance, but an expression of humble gratitude. By infusing contemporary artistic aesthetics into a traditional fishing culture, we elevate local industry into a work of international design—inviting the world to experience the spirit of Donggang, Pingtung, Taiwan.
Sensory Innovation: The Synesthesia of Visuals and Digital Soundscapes
Packaging is no longer a passive container, but a sensory medium that carries the memory of place. We pioneer the integration of “soundscapes” into the core of packaging design, enabled by digital technology to evoke true synesthesia.
As users engage with the visual design, they can simultaneously access authentic soundscapes from Donggang Fishing Port via their smartphones. This direct auditory connection transcends physical boundaries, creating a rich, multi-sensory immersive experience.
Sustainability Strategy: The Symbiosis of Industrial Aesthetics and Circular Technology
While pursuing aesthetic innovation, we remain deeply committed to sustainability. Our packaging utilizes plant-based inks derived from renewable crops such as soybeans and flaxseed as the primary printing medium.
This eco-conscious ink system delivers four key advantages:
Low-Carbon Sustainability: Replacing conventional petroleum-based inks with vegetable-based alternatives significantly reduces carbon impact at the source.
Minimal VOCs: We maintain strictly low Volatile Organic Compound (VOC) emissions, significantly reducing atmospheric pollution.
Circular Regeneration: Superior de-inking performance ensures that packaging can be converted back into high-quality recycled pulp, perfecting the resource cycle.
Energy-Efficient Production: Our process utilizes low-energy manufacturing, reducing energy consumption by over 20% compared to traditional inks.
The “Ocean Rhyme” Gift Set is more than a convergence of aesthetics, technology, and sustainability—it is a heartfelt offering from the deep waters of Donggang, Taiwan, designed to resonate across cultures and senses.

Credits

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