2026 | Professional

MUSE Design Awards Gold Winner

KidShield Jacket

Entrant

Shanghai Zhumeng Network Technology Co., Ltd.

Category

Fashion Design - Children's Clothing

Client's Name

Country / Region

China

Centered on the brand’s core philosophy of “FAMILY + LOVE,” this children’s jacket ingeniously marries professional protection with thoughtful design, making every family outdoor adventure safer and more heartwarming.
The jacket breaks the limitations of conventional single-function children’s wear by integrating excellent anti-static properties, remarkable abrasion resistance, and outstanding water repellency. Its surface charge density is significantly lower than national standards, effectively eliminating the discomfort due to static electricity in dry environments or through fabric friction. The Martindale test has proven that the product can withstand over 10,000 rubbing cycles to resist scratches from outdoor branches and rocks. Furthermore, a hydrophobic layer on the surface achieves a water repellency rating of level 4, keeping children dry even in light rain. Working in synergy, these features elevate the garment from basic apparel to comprehensive professional gear, meeting the dual demands for safety and comfort in children’s outdoor exploration. Additionally, the jacket offers three ways to wear. With a detachable liner, it allows multiple wearing configurations that flexibly adapt to seasonal temperature changes and different activity scenarios—truly realizing “boundless versatility” across settings.
Grounded in anthropometric data and dynamic movement characteristics of children aged 6 to 12, this product provides a 3D loose fit, with the jacket length, sleeve shape, and chest circumference professionally optimized to ensure unrestricted movement during vigorous activities like running, jumping, and climbing. At the same time, thoughtful details such as oversized, smooth-gliding zippers and Velcro cuff closures are tailored to children’s hand strength and habits, enabling them to put on and take off the jacket independently. This not only fosters self-reliance but also makes every outdoor adventure safe and worry-free. Aesthetically, low-saturation natural color options like “Jacaranda Purple” and “Sunset Wasabi” are available, harmonizing with outdoor environments and echoing children’s innate vibrant spirit.

Credits

Shan Wei
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