2026 | Professional

MUSE Design Awards Silver Winner

Once Upon a Charm-New Design Language for Children’s Eyewear

Entrant

Once Upon a Charm Eyewear

Category

Fashion Design - Eyewear

Client's Name

Country / Region

United States

Once Upon a Charm reimagines children’s eyewear through a new design language shaped not only by fit and function, but by emotional connection. The project began with a simple belief: children’s glasses should not be merely tolerated as a prescribed object, but desired as something expressive, refined, and personally meaningful.

At the center of the collection is a patent-pending interchangeable charm system integrated directly into the frame. Rather than adding decoration after the fact, the design builds self-expression into the eyewear itself. Each charm sits flush within the temple design such that personalization feels native to the silhouette. Interchangeable hand-painted charms bring a crafted and expressive quality to the collection, while the iconography draws from motifs children invest with meaning in imaginative life, allowing the eyewear to carry not only adornment, but narrative and emotional resonance.

The premium frames were designed specifically for children rather than derived from scaled-down adult styles. Child-appropriate proportion, fit, and daily wearability were considered from the outset, alongside a visual language intended to feel polished, fashion-aware, and joyful without becoming novelty-driven. A universal charm interface across models and sizes allows the system to evolve as a child grows and sizes up or changes style, extending the design beyond a single frame or season. Dedicated storage for additional charms in the case further supports the idea of the product as a complete design experience rather than a standalone object.

Once Upon a Charm proposes a more emotionally intelligent approach to children’s eyewear, one in which identity, expression, and functionality are resolved together. It transforms glasses from something purely prescribed into something expressive, treasured, and self-authored.

Credits

Once Upon a Charm Eyewear
Hayley Martin
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