2026 | Professional

MUSE Design Awards Platinum Winner

OPPO Overseas Pop-Up Store

Entrant

Hong Kong Plus One Technology Marketing Limited

Category

Architectural Design - Pop-Ups & Temporary

Client's Name

Country / Region

China

The OPPO Reno Color OS Overseas Pop-Up Store is more than a tech carnival meticulously crafted for young, aspiring professionals worldwide—it is a pioneering experiment that redefines traditional retail experiences. Establishing our presence in core retail hubs across the globe, including shopping districts, OPPO Brand Stores (OBS), and Key Accounts (KA) & carriers, we move beyond static product displays. Instead, we seamlessly integrate the Reno series' key selling points—such as the Bokeh Portrait Video, 65W Super Flash Charge, and AI-powered imaging—into vibrant party scenarios, making technology an inseparable part of lifestyle.
This is not merely a product showcase; it is an immersive experience that breaks boundaries and reshapes the senses. By deeply understanding the preferences of young audiences in different countries, we have precisely captured three trendy elements beloved by the overseas Gen Z: the freedom and energy of music festivals, the fantasy and mystery of underwater parties, and the fun and shareability of AI interactive socializing. We have perfectly fused these elements to create an unprecedented tech party. Here, AI is no longer a cold technology but the "soul DJ" of the party. Through AI real-time interaction, smart filters, and social sharing features, every interaction becomes a piece of social currency. The underwater photography experience zone breaks conventions, allowing young people to experience how the Reno series' powerful imaging capabilities capture the fantastic light and shadow of the underwater world in a safe and controlled environment. Meanwhile, the music interaction zone uses immersive sound and light experiences to resonate technology with rhythm, inspiring young people's creativity and desire for expression.
We are committed to making the OPPO Reno Color OS Overseas Pop-Up Store a trendy landmark where young people worldwide are eager to check in and share. It is not only a three-dimensional presentation of the OPPO brand philosophy but also a social hub connecting young users globally. Here, technology is no longer a distant concept but a tangible, experiential, and shareable lifestyle. Every highlight moment can be perfectly captured by the OPPO Reno series; every interactive experience can be easily shared through the intelligent ColorOS ecosystem.

Credits

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