China   |  2021

MUSE Design Awards Silver Winner

Pure Series Packaging

Entrant Company

Shenzhen Laika Technology Co., Ltd.

Category

Packaging Design

Client's Name

Shenzhen Laika Technology Co., Ltd.

Sub-Category

Animals & Pets

LAIKA is committed to bringing better pet products to millions of families around the world. Under the raging epidemic situation, the Aqua pet water fountain can continuously provide filtered, sterilized clean water for pets, helping families with pets reduce the burden. The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design. Pure presented the five-angle two-dimensional silhouette of the product directly to consumers and continued to extend the above design elements to the accessory consumables and instructions of the same series of the product. We chose "gradient blue" as the blue representing water, which symbolizes the continuous flow of fresh water, and aims to make consumers think of the water flowing through the actual use process from the outer packaging. We hope that such a design can deepen the memory points of consumers and shorten the distance between the brand and consumers. Other packaging parts use white in a large area, mainly because the product itself is white, and the design of the product is inspired by white sanitary products that look clean and safe. A large area of white space makes consumers more focused on the product itself.

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